Today, a hotel’s website acts as a virtual marketplace. It is the initial impression that potential guests have of your property. A well-developed website can convert a visitor into a customer. While moving towards 2024, hoteliers need to remain relevant to guests through proper website design trends.
All of these hotel web design Dubai trends make it more enjoyable for users and also make your hotel unique when compared to the others. Keep reading to learn more.
User-Centric Design
A clean, clutter-free website interface is essential. It should offer enough information to answer guests’ questions without overwhelming them. Focus on necessary visual elements and avoid extras that offer little value. Use strategically placed white space to guide visitors to your booking form.
Inclusive and Accessible Web Design
Accessibility is crucial for hotel websites. It makes the booking process easier and opens your property to a broader audience. Incorporate features like colour contrast, keyboard navigation, screen reader compatibility, voice search optimization and translation technology. An inclusive design attracts new guests and communicates a socially responsible stance.
AI-Powered Customer Service
AI makes bot-powered customer service possible. Hotels can provide AI-based chatbots and virtual assistants on their websites if they have a limited budget. These bots offer instant and right answers at any time and can hand off the conversation to a human agent if necessary.
Single-Page Scrolling
Scrolling engages the user and makes them want to navigate your website deeper than the first page. Engage readers by using 3D features, animations and multiple features to make the text more interesting. A sticky booking widget that stays below the fold as the user scrolls is much better than requiring users to exit the page to check availability.
Bento Box Information Grids
The bento box design organizes information into gridded compartments, giving your website a modern feel. Hotels with many amenities can showcase their offerings without requiring guests to browse multiple pages.
Fast-Loading Pages
Page loading time is a necessary aspect that affects the usability of a site and its ranking in search results. Use strategies such as lazy loading and a headless Content Management System to enhance page loading speed and responsiveness.
Incorporating WordPress Development
Currently, WordPress has gained popularity for creating and managing websites. The ease of use in creating its hotel website and the fact that it boasts many plugins make it a suitable option for its development. Professional coders can help with WordPress development of templates as well as optimise the application of functions that will suit your hotel’s brand and requirements.
Multimedia Experiences
Amazing multimedia experiences are becoming increasingly popular. High-quality videos, virtual tours and interactive maps should be included to present the possibility of appreciating the advantages of the property and the area in which it is situated. They work as guides for guests and give them an idea of what their experience will be like if they visit.
All in all, good consideration must be given when designing a website for a hotel since it impacts the hotelier and the guest. It is effective in reducing confusion and instead helps guests to know more about the facilities and amenities that your property has to offer. Taking into consideration these best hotel website design trends for 2024, it is possible to design a website that converts casual browsers into paying guests.
If you require help redesigning your hotel website, you should seek the services of WordPress developers and website designers to enhance the website to attract more guests.